Sponsorship basics
Unique community–business partnerships need unique partnership models. There are a number of models…
All good things must come to an end. Make sure you end your partnership at the right time and be sure to celebrate your achievements.
Knowing when exactly to end a partnership can be as challenging as elements of the partnership itself.
It can be tempting to call a halt to a partnership if it seems to be in trouble or not achieving anything.
While those problems are causes for concern, most of the time they can be addressed by taking heed of the early warning signs and having the two partners work together to do something to address the causes of the problems.
Ending a partnership that is experiencing some problems but is still basically healthy means that all the time, effort, resources and planning put into its creation have been wasted.
It also means the partners and the community have not experienced the full benefits of partnership as they could have.
If things go wrong, there are a few things you should try before you throw in the towel.
There are three sets of circumstances that could see both partners decide to end what has generally been a well-performing partnership arrangement.
OUR TIP: The end of a formal partnership does not mean the end of a relationship
When ending a partnership in one of these three situations, both business and community groups should remember to celebrate what they have achieved and review the partnership they are ending – and keep an eye out for community–business partnership opportunities in the future.
A well-planned community–business partnership should have seen both partners develop and agree on an exit strategy when they assembled the arrangement.
OUR TIP: A good exit strategy will make it easier to organise and co-ordinate the end of a partnership.
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