Crowdfunding is an online fundraising campaign for a specific project. It differs from traditional fundraising in a number of ways, but the most significant is the importance of setting a target: the fundraiser sets a target, people pledge an amount – usually in exchange for some form of reward, but sometimes just as a straight donation – and the amount pledged/donated is remitted to the fundraiser only if the target is reached.

It takes energy and creativity, but it can bring in much-needed funding and attract a whole new audience of supporters.

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